Alberta Called,

We Answered

  • Who We Are

    Alberta Called was inspired by and designed in direct response to the 2022 "Alberta Is Calling" campaign. This campaign, produced by the Government of Alberta, invites Canadians to move to Alberta. Alberta Called was co-created by two Albertans who "heard the call" and moved back to Calgary after 8 years in Vancouver, where they've found a reinvigorated love for their city and province.

  • What We Do

    Alberta Called is dedicated to bringing new and returning Albertans together - not just through apparel, but through community events where Albertans can build meaningful relationships with others, and with their new home. Alberta Called aims to embrace newcomers and warmly welcomes a new era of what it means to be Albertan.

  • Wear

    Shop the Alberta Called store. Wear it proudly, as a conversation starter, and as a way to help others identify you as a newcomer.

  • Gather

    Join us for community and social events where you can meet new people and build relationships - all in hopes that you find people you love as much as your new home.

  • Give Back

    Join us for volunteering events, designed to foster meaningful connection to Albertan communities in need.

Shop Blue Sky City Collection

  • Donating 5% of Proceeds

    We're proudly donating 5% of proceeds to the Alberta Ecotrust Foundation. While we are excited that so many newcomers now call Alberta home, it is important to recognize that population growth, urbanization, industrial development, and climate change, are leading to immense societal and environmental challenges. We feel that AEF takes a well-rounded approach to solving the unique challenges that Alberta faces by taking a collaborative, multi-party approach.

  • Alberta Ecotrust Foundation

    Alberta Ecotrust Mandate

    "We believe that a healthy environment is the foundation of a healthy community.

    That’s why we work collaboratively with partners in industry, government, business, and the nonprofit and charitable sector to preserve our ecosystems through grantmaking, financing, programming, and evaluation. We do this because Albertans value clean water, healthy habitat, and action on climate change."

    Learn more about the Alberta Ecotrust Foundation here.


Blog & Resources

We acknowledge that what we call Alberta is the traditional and ancestral territory of many peoples, presently subject to Treaties 6, 7, and 8. Namely: the Blackfoot Confederacy – Kainai, Piikani, and Siksika – the Cree, Dene, Saulteaux, Nakota Sioux, Stoney Nakoda, and the Tsuu T’ina Nation and the Métis People of Alberta. This includes the Métis Settlements and the Six Regions of the Métis Nation of Alberta within the historical Northwest Metis Homeland. We acknowledge the many First Nations, Métis and Inuit who have lived in and cared for these lands for generations.

We are grateful for the traditional Knowledge Keepers and Elders who are still with us today and those who have gone before us. We make this acknowledgement as an act of reconciliation and gratitude to those whose territory we reside on or are visiting.